• Understanding eCommerce
• The driving forces in eCommerce
• Trends, opportunities & challenges
• How eCommerce can impact companies operations

• A deep dive into eCommerce platforms (Part 1)
• Understanding the 4 key types of eCommerce models
• Deep dive into multichannels, O2O & omnichannel models and strategies
• Innovative & emerging new models in eCommerce

• A deep dive into eCommerce platforms (Part 2)
• Understanding eCommerce systems and technologies
• Designing and developing company’s eCommerce strategy

• Driving online traffic
• Customer Acquisition – Cold, Warm & Hot Audiences
• Content Marketing
• Designing and developing an effective marketing campaign
• Platform Marketing (Facebook) – Deep Dive
• Platform Marketing (Google & YouTube) – Deep Dive

• Meeting the changing needs of consumers
• Integrated omnichannel supply Chain & logistics
• Applying the SCOR (Supply Chain Operations Reference) model
• Best Practices of an Omni-Channel eBusinesses
• Supply Chain Management Strategies

• Supply Chain Elective: Trainees are to develop and implement a business / transformation plan to help their company establish an e-Commerce model/operation or improve the current e-Commerce operations.
• Retail Elective: Trainees are to develop and implement a business / transformation plan to help their company establish an e-Commerce presence or a develop a related e-Commerce marketing / sales campaign.

1. LTU: unemployed for 6 months or more

2. Mature: aged 40 and above

*The enhanced course fee funding of additional 20% is claimable after the successful completion of the programme through SkillsConnect (if applicable).

**From 1st Sep 2020 to 28 Feb 2021, the Salary Support disbursement under the Professional Conversion Programmes for new hires hired between 1 Sep 2020 - 28 Feb 2021 will be disbursed over a longer period. This comprises the training duration for the conversion programme plus an additional period of retention (which is equivalent to the training duration). The total amount disbursed will remain the same.

Full Course Fee: $8,600.00
70% Course Fee Grant: $6,020.00
30% Nett Fee: $2,580.00
GST on 30% Nett Fee: $180.60
Fee payable on enrollment: $2,760.60
Additional 20% Course Fee Subsidy: $1,720.00

Note:

1. 1. 1. All companies will pay the nett fee payable (with GST) upon registration.
      2. SMEs and companies that employ Singaporean participants aged 40 and above will receive an additional 20% course fee funding.
      3. Additional funding will be available to companies at the END of the programme and reimbursed through Finance Management System (FMS)